The Psychology of Action
written By:"Peter M. Gollwitzer","John A. Bargh". Published on 1996-01-01
Publisher : Guilford Press. Pages: 683. ISBN 13 : 9781572300323
Moving beyond the traditional, and unproductive, rivalry between the fields of motivation and cognition, this book integrates the two domains to shed new light on the control of goal-directed action. Renowned social and motivational psychologists present concise formulations of the latest research programs which are effectively mapping the territory, providing new findings, and suggesting innovative strategies for future research. Ideally structured for classroom use, this book will effectively familiarize readers with important theories in the psychology of action.
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