How to Advertise
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written By:"Kenneth Roman","Jane Maas","Martin Nisenholtz". Published on 2005-03-01
Publisher : Macmillan. Pages: 263. ISBN 13 : 9780312340216
An updated guide to advertising contains in the latest edition coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. Reprint. 10,000 first printing.
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